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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/30974

    標題: The factors that predispose students to continuously use cloud services: Social and technological perspectives
    作者: Huang, Yong-Ming
    貢獻者: Chia Nan Univ Pharm & Sci, Dept Appl Informat & Multimedia
    關鍵字: Cloud services
    Continuance intention
    Perceived ease of use
    Social presence
    日期: 2016-06
    上傳時間: 2018-01-18 11:39:02 (UTC+8)
    出版者: Pergamon-Elsevier Science Ltd
    摘要: Cloud services have been widely used in education in recent years. However, the factors that determine students' continuance intention to use such services have received surprisingly little scholarly attention. Previous studies have shown that students may discontinue using a specific technology even if they have initially accepted it. Therefore, this research seeks to identify what factors may influence students' continuance intention to use cloud services. This research not only developed a research model by incorporating social and technological factors but also tested a series of hypotheses derived from the model. Our research findings suggest that (1) attitude toward using is the most important factor behind students' continuance intention to use cloud services; (2) social presence is the most significant factor that directly influences students' attitude toward using cloud services; (3) perceived ease of use plays a more important role than perceived usefulness in influencing students' attitude toward using cloud services. (C) 2016 Elsevier Ltd. All rights reserved.
    關聯: Computers & Education, v.97, pp.86-96
    Appears in Collections:[資訊多媒體應用系] 期刊論文

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