Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/30974
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    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/30974


    Title: The factors that predispose students to continuously use cloud services: Social and technological perspectives
    Authors: Huang, Yong-Ming
    Contributors: Chia Nan Univ Pharm & Sci, Dept Appl Informat & Multimedia
    Keywords: Cloud services
    Continuance intention
    Perceived ease of use
    Social presence
    extension
    Date: 2016-06
    Issue Date: 2018-01-18 11:39:02 (UTC+8)
    Publisher: Pergamon-Elsevier Science Ltd
    Abstract: Cloud services have been widely used in education in recent years. However, the factors that determine students' continuance intention to use such services have received surprisingly little scholarly attention. Previous studies have shown that students may discontinue using a specific technology even if they have initially accepted it. Therefore, this research seeks to identify what factors may influence students' continuance intention to use cloud services. This research not only developed a research model by incorporating social and technological factors but also tested a series of hypotheses derived from the model. Our research findings suggest that (1) attitude toward using is the most important factor behind students' continuance intention to use cloud services; (2) social presence is the most significant factor that directly influences students' attitude toward using cloud services; (3) perceived ease of use plays a more important role than perceived usefulness in influencing students' attitude toward using cloud services. (C) 2016 Elsevier Ltd. All rights reserved.
    Relation: Computers & Education, v.97, pp.86-96
    Appears in Collections:[Dept. of Multimedia and Game Development] Periodical Articles

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