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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/22165


    標題: Using customer knowledge in designing electronic catalog
    作者: Chinho Lin
    Chienwen Hong
    貢獻者: 資訊管理系
    關鍵字: Data mining
    Relational database
    Marketing
    Electronic catalog design
    日期: 2008-01
    上傳時間: 2010-01-11 11:12:30 (UTC+8)
    摘要: This study mines customer behavior to assist managers in developing better promotion and other relevant policies for a firm. The association rules of the relational database design are implemented in the mining system which provides electronic catalog designs and promotional policies. It provides marketing managers with a useful tool to rapidly search for valuable information based on customer transaction information. Thus, it enables marketing managers to rapidly establish marketing strategies to enhance sales and profit. It results in better sales for the firm a retail store mall.
    關聯: Expert Systems with applications 34(1) : p.119-127
    Appears in Collections:[資訊管理系] 期刊論文

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