Using customer knowledge in designing electronic catalog

Chia Nan University of Pharmacy & Science Institutional Repository > 智慧生活學院 > 資訊管理系 > 期刊論文 > Item 310902800/22165

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標題:	Using customer knowledge in designing electronic catalog
作者:	Chinho Lin Chienwen Hong
貢獻者:	資訊管理系
關鍵字:	Data mining Relational database Marketing Electronic catalog design
日期:	2008-01
上傳時間:	2010-01-11 11:12:30 (UTC+8)
摘要:	This study mines customer behavior to assist managers in developing better promotion and other relevant policies for a firm. The association rules of the relational database design are implemented in the mining system which provides electronic catalog designs and promotional policies. It provides marketing managers with a useful tool to rapidly search for valuable information based on customer transaction information. Thus, it enables marketing managers to rapidly establish marketing strategies to enhance sales and profit. It results in better sales for the firm a retail store mall.
關聯:	Expert Systems with applications 34(1) ： p.119-127
显示于类别:	[資訊管理系] 期刊論文

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