Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/22165
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    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/22165


    Title: Using customer knowledge in designing electronic catalog
    Authors: Chinho Lin
    Chienwen Hong
    Contributors: 資訊管理系
    Keywords: Data mining
    Relational database
    Marketing
    Electronic catalog design
    Date: 2008-01
    Issue Date: 2010-01-11 11:12:30 (UTC+8)
    Abstract: This study mines customer behavior to assist managers in developing better promotion and other relevant policies for a firm. The association rules of the relational database design are implemented in the mining system which provides electronic catalog designs and promotional policies. It provides marketing managers with a useful tool to rapidly search for valuable information based on customer transaction information. Thus, it enables marketing managers to rapidly establish marketing strategies to enhance sales and profit. It results in better sales for the firm a retail store mall.
    Relation: Expert Systems with applications 34(1) : p.119-127
    Appears in Collections:[Dept. of Information Management] Periodical Articles

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