The Intention to Use the APPs of Smartphone: An Integration of Individual Differences and Browsing Experiences Perspective

doi:10.3966/160792642018031902012

CNU IR > College of Smart Living > Dept. of Multimedia and Game Development > Periodical Articles > Item 310902800/32227

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/32227

Title:	The Intention to Use the APPs of Smartphone: An Integration of Individual Differences and Browsing Experiences Perspective
Authors:	Liao, Yi-Wen Liu, Chuan-Gang Lo, Chia-Lun Su, Zhi-Yuan Wang, Chia-Sui
Contributors:	Cheng Shiu Univ, Dept Informat Management Chia Nan Univ Pharm & Sci, Dept Appl Informat & Multimedia Fooyin Univ, Dept Hlth Business Adm Chia Nan Univ Pharm & Sci, Dept Informat Management
Keywords:	APP usage behavior Browsing experience Individual differences Word-of-mouth
Date:	2018
Issue Date:	2019-11-15 15:45:55 (UTC+8)
Publisher:	LIBRARY & INFORMATION CENTER, NAT DONG HWA UNIV
Abstract:	It is critical for developers to learn how to keep mobile APPlication users using that APPlication. On the other hand, in this age of the experience economy, consumers focus on experience interactions or subjective perceptions from experiences. Previous studies write little of the influences of individual differences and experience factors on continued use of a mobile APPlication. Thus, this study includes individual differences and experience-related factors to examine the determinants of a specific consumer behavior: continued use of APPlications. This study examined a sample of 170 valid questionnaires, after excluding 33 invalid responses to evaluate this research model. The results show that individual difference factors including mobile self-efficacy, innovative personality, following public opinion, and platform service quality factors including interface design and aesthetics influenced consumers' browsing experiences. Of these, consumers' browsing experiences is the key factor influencing consumers' adherence to the APPlication and public praise for the APPlication.
???metadata.dc.relation.uri???:	http://dx.doi.org/10.3966/160792642018031902012
Relation:	Clinical Journal of Pain, v.19, n.2, pp.439-449
Appears in Collections:	[Dept. of Multimedia and Game Development] Periodical Articles [Dept. of Information Management] Periodical Articles

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