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    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/27668


    標題: Using the Taguchi method for effective market segmentation
    作者: Hong, Chien-Wen
    貢獻者: 資訊管理系
    關鍵字: Self-Organizing Maps (Som)
    Market Segmentation
    Clustering Analysis
    Taguchi Method
    日期: 2012-04
    上傳時間: 2014-03-21 16:17:03 (UTC+8)
    出版者: Pergamon-Elsevier Science Ltd
    摘要: This study proposes a clustering method based on Taguchi method for effective market segmentation. To select appropriate initial seeds, we propose the use of Taguchi method as the tools. This study compares the results of the proposed a Self-Organizing Map (SOM) for application to a real-world case of tea-beverage market segmentation. The results show that the proposed Taguchi method may improve segmentation performance. (C) 2011 Elsevier Ltd. All rights reserved.
    關聯: Expert Systems With Applications, 39(5), 5451-5459
    Appears in Collections:[資訊管理系] 期刊論文

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