Using the Taguchi method for effective market segmentation

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標題:	Using the Taguchi method for effective market segmentation
作者:	Hong, Chien-Wen
貢獻者:	資訊管理系
關鍵字:	Self-Organizing Maps (Som) Market Segmentation Clustering Analysis Taguchi Method
日期:	2012-04
上傳時間:	2014-03-21 16:17:03 (UTC+8)
出版者:	Pergamon-Elsevier Science Ltd
摘要:	This study proposes a clustering method based on Taguchi method for effective market segmentation. To select appropriate initial seeds, we propose the use of Taguchi method as the tools. This study compares the results of the proposed a Self-Organizing Map (SOM) for application to a real-world case of tea-beverage market segmentation. The results show that the proposed Taguchi method may improve segmentation performance. (C) 2011 Elsevier Ltd. All rights reserved.
關聯:	Expert Systems With Applications, 39(5), 5451-5459
Appears in Collections:	[資訊管理系] 期刊論文

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