Using the Taguchi method for effective market segmentation

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题名:	Using the Taguchi method for effective market segmentation
作者:	Hong, Chien-Wen
贡献者:	資訊管理系
关键词:	Self-Organizing Maps (Som) Market Segmentation Clustering Analysis Taguchi Method
日期:	2012-04
上传时间:	2014-03-21 16:17:03 (UTC+8)
出版者:	Pergamon-Elsevier Science Ltd
摘要:	This study proposes a clustering method based on Taguchi method for effective market segmentation. To select appropriate initial seeds, we propose the use of Taguchi method as the tools. This study compares the results of the proposed a Self-Organizing Map (SOM) for application to a real-world case of tea-beverage market segmentation. The results show that the proposed Taguchi method may improve segmentation performance. (C) 2011 Elsevier Ltd. All rights reserved.
關聯:	Expert Systems With Applications, 39(5), 5451-5459
显示于类别:	[Dept. of Information Management] Periodical Articles

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