Using the Taguchi method for effective market segmentation

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Title:	Using the Taguchi method for effective market segmentation
Authors:	Hong, Chien-Wen
Contributors:	資訊管理系
Keywords:	Self-Organizing Maps (Som) Market Segmentation Clustering Analysis Taguchi Method
Date:	2012-04
Issue Date:	2014-03-21 16:17:03 (UTC+8)
Publisher:	Pergamon-Elsevier Science Ltd
Abstract:	This study proposes a clustering method based on Taguchi method for effective market segmentation. To select appropriate initial seeds, we propose the use of Taguchi method as the tools. This study compares the results of the proposed a Self-Organizing Map (SOM) for application to a real-world case of tea-beverage market segmentation. The results show that the proposed Taguchi method may improve segmentation performance. (C) 2011 Elsevier Ltd. All rights reserved.
Relation:	Expert Systems With Applications, 39(5), 5451-5459
Appears in Collections:	[Dept. of Information Management] Periodical Articles

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