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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/22167


    標題: An agent-based model for consumer-to-business electronic commerce
    作者: Deng-Neng Chen
    B. Jeng
    Wei-Po Lee
    Cheng-Hung Chuang
    貢獻者: 資訊管理系
    關鍵字: Electronic commerce
    Intelligent agent
    Consumer-to-business model
    Group decision making
    Negotiation
    日期: 2008-01
    上傳時間: 2010-01-11 11:12:34 (UTC+8)
    摘要: Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. However, another type of model, consumer-to-business (C2B), is seldom found. A possible reason for this phenomenon is transaction cost; to unite a group of candidate buyers’ common needs and preferences to buy a product or service is uneasy. Difficulties arise, for example, in how to synthesize individual’s preferences into a group’s consensus, how to communicate with each other within the group, and how to collectively negotiate with a seller, etc. To establish a successful business model in the electronic market, however, these processes have to be implemented. We address these issues in this paper, and propose a Buyer Collective Purchasing (BCP) model implemented in a multi-agent framework. A prototype system, which uses a laptop computer purchasing case as an example, is created to demonstrate the idea and show how the model works.
    關聯: Expert Systems with Applications 34(1) : p.469-481
    Appears in Collections:[資訊管理系] 期刊論文

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