An agent-based model for consumer-to-business electronic commerce

doi:10.1016/j.eswa.2010.03.064

Chia Nan University of Pharmacy & Science Institutional Repository > 智慧生活學院 > 資訊管理系 > 期刊論文 > Item 310902800/22167

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標題:	An agent-based model for consumer-to-business electronic commerce
作者:	Deng-Neng Chen B. Jeng Wei-Po Lee Cheng-Hung Chuang
貢獻者:	資訊管理系
關鍵字:	Electronic commerce Intelligent agent Consumer-to-business model Group decision making Negotiation
日期:	2008-01
上傳時間:	2010-01-11 11:12:34 (UTC+8)
摘要:	Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. However, another type of model, consumer-to-business (C2B), is seldom found. A possible reason for this phenomenon is transaction cost; to unite a group of candidate buyers’ common needs and preferences to buy a product or service is uneasy. Difficulties arise, for example, in how to synthesize individual’s preferences into a group’s consensus, how to communicate with each other within the group, and how to collectively negotiate with a seller, etc. To establish a successful business model in the electronic market, however, these processes have to be implemented. We address these issues in this paper, and propose a Buyer Collective Purchasing (BCP) model implemented in a multi-agent framework. A prototype system, which uses a laptop computer purchasing case as an example, is created to demonstrate the idea and show how the model works.
關聯:	Expert Systems with Applications 34(1) ： p.469-481
显示于类别:	[資訊管理系] 期刊論文

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