Exploring Consumers' Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness

doi:10.3390/en16062669

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標題:	Exploring Consumers' Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness
作者:	Lin, Chien-Chi Dong, Chih-Ming
貢獻者:	Chang Jung Christian Univ, Dept Tourism Food & Beverage Management Chia Nan Univ Pharm & Sci, Dept Environm Engn & Sci
關鍵字:	energy-efficient home appliances TPB perceived value theory
日期:	2023
上傳時間:	2024-12-25 11:04:02 (UTC+8)
出版者:	MDPI
摘要:	Extensive energy consumption has incurred global environmental problems such as climate change. Home appliances are highly used products and consume large amounts of energy. When widely applied, energy-efficient home appliances promote energy efficiency and reduce carbon emissions. Therefore, people's intention to purchase these home appliances merits research attention. In this study, a comprehensive model was developed using the theories of planned behavior, perceived value, and environmental awareness. Data were collected through a questionnaire survey, to which 448 valid responses were returned, and analyzed using partial least squares. The results indicated that consumers' intention to purchase energy-efficient home appliances was positively affected by their attitude toward purchasing the appliances. Such attitude was significantly and positively affected by functional value, price value, environmental value, and environmental awareness. However, consumers' attitudes toward purchasing these appliances were not significantly affected by emotional value or social value. Suggestions were proposed on promoting consumer intention to purchase these home appliances according to the research results.
關聯:	Energies, v.16, n.6, Article 2669
显示于类别:	[行政單位] 456

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