Exploring Consumers' Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness

doi:10.3390/en16062669

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Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/34819

Title:	Exploring Consumers' Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness
Authors:	Lin, Chien-Chi Dong, Chih-Ming
Contributors:	Chang Jung Christian Univ, Dept Tourism Food & Beverage Management Chia Nan Univ Pharm & Sci, Dept Environm Engn & Sci
Keywords:	energy-efficient home appliances TPB perceived value theory
Date:	2023
Issue Date:	2024-12-25 11:04:02 (UTC+8)
Publisher:	MDPI
Abstract:	Extensive energy consumption has incurred global environmental problems such as climate change. Home appliances are highly used products and consume large amounts of energy. When widely applied, energy-efficient home appliances promote energy efficiency and reduce carbon emissions. Therefore, people's intention to purchase these home appliances merits research attention. In this study, a comprehensive model was developed using the theories of planned behavior, perceived value, and environmental awareness. Data were collected through a questionnaire survey, to which 448 valid responses were returned, and analyzed using partial least squares. The results indicated that consumers' intention to purchase energy-efficient home appliances was positively affected by their attitude toward purchasing the appliances. Such attitude was significantly and positively affected by functional value, price value, environmental value, and environmental awareness. However, consumers' attitudes toward purchasing these appliances were not significantly affected by emotional value or social value. Suggestions were proposed on promoting consumer intention to purchase these home appliances according to the research results.
Relation:	Energies, v.16, n.6, Article 2669
Appears in Collections:	[Offices] 456

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