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    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/32334

    標題: 嘉南藥理大學創新教務教學措施成效分析 ─ 子計畫四:學校品牌之網路聲量影響選校意願之研究
    作者: 江啟惠
    貢獻者: 校務研究中心
    關鍵字: 網路聲量
    Network Sound Volume
    School Brand
    School Marketing Strategy
    Selecting School Decision
    日期: 2019
    上傳時間: 2020-03-11 11:13:54 (UTC+8)
    摘要: 本研究旨在探討學校在面對少子女化的影響下,學校品牌之網路聲量與運用招生行銷策略,對學生選校意願的影響力。本研究採用定位圖理論,透過OpView工具將資料取回,將文章內容與學校品牌資料庫進行分詞,並繪製品牌網路聲量好感度之定位圖。本研究結果提供下列建議:
    The purpose of this study is to explore the influence of the school’s network sound volume and the use of enrollment marketing strategies on the students’ willingness to choose schools under the influence of children. In this study, the location map theory was used to retrieve the data through the OpView tool, segment the article content with the school brand database, and map the location of the brand network sound volume. The results of this study are to provide the following recommendations:
    1. The results of this study show that the online volume of CNU’s popularity is similar to KSU, but there is a gap with STUST. Therefore, it is necessary to strengthen the brand awareness of the school.
    2. This study proposes strategies from school-related, people’s livelihood-related and graduation outlets to attract high school vocational students’ willingness to study CNU.
    3. The results of this study show that the popularity of the school’s brand and the of the Internet Sound Volume have a significant impact on students' willingness to choose a school. It is recommended that schools must propose business strategies.
    關聯: 計畫編號:CN10804
    Appears in Collections:[校務研究中心] 校內計畫
    [多媒體與遊戲發展系] 校內計畫
    [資訊管理系] 校內計畫

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