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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/30996

    標題: Assessment of perception and intention in pesticide purchase in Taiwan
    作者: Yeh, Jong Chao
    Liao, Chih-Hsiang
    貢獻者: Chia Nan Univ Pharm & Sci, Dept Environm Resources Management
    關鍵字: Environmental chemical agents
    Perceived brand image
    Perceived risk
    Perceived quality
    Purchase intentions
    日期: 2016-05
    上傳時間: 2018-01-18 11:39:29 (UTC+8)
    出版者: Springer
    摘要: Environmental chemical agents such as pesticides can be purchased easily at a relatively low price, and this has resulted in high concern of environmental toxicity to human health, due to their persistence in various environmental bodies. Hence, this study aims to propose important factors influencing pesticide purchase intentions, including consumers' perceptions of the brand image and the ecological health risk. Since consumers are primary users, the seller knows the product's features but not the psychology of those who purchase it. Therefore, we attempted to clarify purchase intentions and perceptions using structural equation modeling techniques to empirically analyze survey data from 324 pesticide consumers in Taiwan. Our results demonstrate that perceived brand image positively affects perceived quality of a product, whereas perceived risk negatively affects perceived quality and purchase intentions. Furthermore, this study provides evidence that perceived quality positively affects purchase intentions. These relationships suggest that perceived quality mediates both the positive association between brand image and purchase intentions and the negative association between perceived risk and purchase intentions. Based on such outcomes, we propose that consumers need to be informed of pesticides related to costs and environmental benefits.
    關聯: Environmental Monitoring and Assessment, v.188 n.5, 275
    Appears in Collections:[環境資源管理系(所)] 期刊論文

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