Assessment of perception and intention in pesticide purchase in Taiwan

doi:10.1007/s10661-016-5267-6

CNU IR > College of Sustainable Environment and Recreation > Dept. of Environmental Resources Management > Periodical Articles > Item 310902800/30996

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/30996

Title:	Assessment of perception and intention in pesticide purchase in Taiwan
Authors:	Yeh, Jong Chao Liao, Chih-Hsiang
Contributors:	Chia Nan Univ Pharm & Sci, Dept Environm Resources Management
Keywords:	Environmental chemical agents Pesticides Perceived brand image Perceived risk Perceived quality Purchase intentions market
Date:	2016-05
Issue Date:	2018-01-18 11:39:29 (UTC+8)
Publisher:	Springer
Abstract:	Environmental chemical agents such as pesticides can be purchased easily at a relatively low price, and this has resulted in high concern of environmental toxicity to human health, due to their persistence in various environmental bodies. Hence, this study aims to propose important factors influencing pesticide purchase intentions, including consumers' perceptions of the brand image and the ecological health risk. Since consumers are primary users, the seller knows the product's features but not the psychology of those who purchase it. Therefore, we attempted to clarify purchase intentions and perceptions using structural equation modeling techniques to empirically analyze survey data from 324 pesticide consumers in Taiwan. Our results demonstrate that perceived brand image positively affects perceived quality of a product, whereas perceived risk negatively affects perceived quality and purchase intentions. Furthermore, this study provides evidence that perceived quality positively affects purchase intentions. These relationships suggest that perceived quality mediates both the positive association between brand image and purchase intentions and the negative association between perceived risk and purchase intentions. Based on such outcomes, we propose that consumers need to be informed of pesticides related to costs and environmental benefits.
Relation:	Environmental Monitoring and Assessment, v.188 n.5, 275
Appears in Collections:	[Dept. of Environmental Resources Management] Periodical Articles

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