English  |  正體中文  |  简体中文  |  Items with full text/Total items : 17744/20032 (89%)
Visitors : 7274063      Online Users : 319
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/26175

    標題: 探討明代徐霞客與現代背包客旅遊動機與旅遊行為及自我實踐之差異
    Explore the Difference among the Travel Motivations and Travel Behavior and Self-practice of Ming Dynasty Xu Xiake and Modern Backpackers.
    作者: 張筱梓
    貢獻者: 休閒事業管理研究所
    關鍵字: 徐霞客
    travel behavior
    travel motivations
    Xu Xiake
    日期: 2012
    上傳時間: 2013-01-07 15:21:08 (UTC+8)
    摘要: 為了解古今背包客旅遊動機與旅遊行為的差異,並探討兩者與馬斯洛求層級理論中的自我實現需求是否有關係。故本研究將徐霞客定位為古代背包客代表,以質量並重方式進行研究。針對中國背包客始祖徐霞客作品《徐霞客遊記》內容進行文獻分析。歸納出徐霞客旅遊動機與旅遊行為。再以量化分析現代背包客旅遊動機與旅遊行為。
    This research aims to understand the differences between travel motivations, travel behavior of the ancient backpackers and modern backpackers, and their relationship to the Maslow’s ‘theory of hierarchy of needs’ by using qualitative and quantitative researches.
    This research is divided into two parts, and the first part bases on a literature analysis of ‘Xu Xiake Travel Notes’. Xu Xiake, a Chinese ancient traveler, who was also the representative of the ancient backpackers, and his travel book, ‘Xu Xiake Travel Notes’ provides plentiful information on his motive and behavior of travel. The second part of this research attempts to understand the travel motivation and behavior of modern backpackers by using a quantitative analysis.
    The results illustrates that ancient backpackers’ travel behavior includes the cheap lodgings or the camping, the local transportation utilization, local food consumption and the detailed itinerary planning. In terms of the modern backpackers, their travel behavior includes staying in the hotel or the youth hotel, using public transportation, and accessing the internet. The internet access is not only the main resource of providing the travel information, it also provides a place for travelers to share traveling experiences and suggestion.There are four perspectives of the motive of ancient backpackers. First, they are seeking to gain the knowledge; second, they are keen to experience different culture or folk custom; third, they enjoy the marvelous scene at different places, and fourth, travel is a kind of self-actualization and self-affirmation for them. Additionally, the four travel motives of modern backpackers are as follows, the demand for social respect, self-development, self-actualization and the happiness of experiencing new things.
    The foregoing analysis demonstrates that the internet access is the main characteristic of the modern backpackers’ travel behavior, which is also the major difference of traveler’s behavior between the ancient and modern backpackers. Maslow’s ‘theory of hierarchy of needs’ is reflected in this analysis that the travel motive of both ancient backpackers and modern backpackers develop from the physiological demand to the psychology demand and then spiritual demand. Moreover, self-actualization is the factor in travel motive of both ancient and modern backpackers.
    關聯: 校內2013-09-06後公開,校外永不公開,學年度:100,113頁
    Appears in Collections:[休閒保健管理系(所)] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in CNU IR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback