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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/25853

    標題: The Practice of Internal Marketing is Influence the Market Orientation and Innovation
    作者: Yafang Tsai
    Shih-Wang Wu
    Hsien-Jui Chung
    貢獻者: 醫務管理系
    關鍵字: Hospital management
    Healthcare service
    Market orientation
    Internal marketing
    日期: 2010/03/26
    上傳時間: 2012-10-24 11:31:36 (UTC+8)
    摘要: The purpose of this study is to explore that how hospitals’ administrators apply the practice of
    internal marketing to influences hospitals’ market orientation and innovation. The research
    subjects are 491 contracted hospitals with the evaluated level as district hospital and above to
    investigate presidents and high-level managers of hospitals in Taiwan. There were 106 valid
    questionnaires retrieved and the response rate was 21%.According to the result, this study
    found that: Internal marketing influence the market orientation significantly; Internal
    marketing influence the organizational innovation significantly.
    關聯: 2010 Annual Conference of the Northeast Decision Sciences Institute,起迄日:2010/03/26~2010/03/28,地點:Washington, D.C.
    Appears in Collections:[醫務管理系(所)] 會議論文

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