The Practice of Internal Marketing is Influence the Market Orientation and Innovation

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Title:	The Practice of Internal Marketing is Influence the Market Orientation and Innovation
Authors:	Yafang Tsai Shih-Wang Wu Hsien-Jui Chung
Contributors:	醫務管理系
Keywords:	Hospital management Healthcare service Market orientation Innovation Internal marketing
Date:	2010/03/26
Issue Date:	2012-10-24 11:31:36 (UTC+8)
Abstract:	The purpose of this study is to explore that how hospitals’ administrators apply the practice of internal marketing to influences hospitals’ market orientation and innovation. The research subjects are 491 contracted hospitals with the evaluated level as district hospital and above to investigate presidents and high-level managers of hospitals in Taiwan. There were 106 valid questionnaires retrieved and the response rate was 21%.According to the result, this study found that: Internal marketing influence the market orientation significantly; Internal marketing influence the organizational innovation significantly.
Relation:	2010 Annual Conference of the Northeast Decision Sciences Institute，起迄日：2010/03/26~2010/03/28，地點：Washington, D.C.
Appears in Collections:	[Dept. of Hospital and Health (including master's program)] Proceedings

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