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    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/25256

    標題: Using fuzzy AHP and VIKOR for benchmarking analysis in the hotel industry
    作者: Hsin-Pin Fu
    Kuo-Kuang Chu
    Pei Chao
    Hung-Hsuan Lee
    Yen-Chun Liao
    貢獻者: 餐旅管理系
    關鍵字: hotel industry
    fuzzy AHP
    日期: 2010-12
    上傳時間: 2012-05-23 15:46:53 (UTC+8)
    摘要: The present study is believed to be the first to apply the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) methodology to perform a benchmarking analysis in the hotel industry. This study used VIKOR to measure the performance of 26 international hotels to identify the benchmarking enterprise and to analyse strategies for performing a benchmark. During the calculation procedure, the fuzzy analytic hierarchy process (AHP) was applied to calculate the weights of the individual performance criteria using expert feedback. The findings suggest that the VIKOR technique integrating fuzzy AHP can be utilized to overcome the small shortcomings of stochastic frontier analysis and data envelopment analysis and that the technique is a feasible tool for benchmarking analysis.
    關聯: Service Industrial Journal 31(14):p.2373-2389
    Appears in Collections:[餐旅管理系] 期刊論文

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