Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/25256
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://ir.cnu.edu.tw/handle/310902800/25256


    题名: Using fuzzy AHP and VIKOR for benchmarking analysis in the hotel industry
    作者: Hsin-Pin Fu
    Kuo-Kuang Chu
    Pei Chao
    Hung-Hsuan Lee
    Yen-Chun Liao
    贡献者: 餐旅管理系
    关键词: hotel industry
    benchmarking
    fuzzy AHP
    DEA
    SFA
    VIKOR
    日期: 2010-12
    上传时间: 2012-05-23 15:46:53 (UTC+8)
    摘要: The present study is believed to be the first to apply the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) methodology to perform a benchmarking analysis in the hotel industry. This study used VIKOR to measure the performance of 26 international hotels to identify the benchmarking enterprise and to analyse strategies for performing a benchmark. During the calculation procedure, the fuzzy analytic hierarchy process (AHP) was applied to calculate the weights of the individual performance criteria using expert feedback. The findings suggest that the VIKOR technique integrating fuzzy AHP can be utilized to overcome the small shortcomings of stochastic frontier analysis and data envelopment analysis and that the technique is a feasible tool for benchmarking analysis.
    關聯: Service Industrial Journal 31(14):p.2373-2389
    显示于类别:[Dept. of Hotel and Restaurant Management] Periodical Articles

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