There were many researches about new product performance in the past, but some researches results are not same and some researches variables have never been researched. This research tries to measure the new product performance from the interaction of cross-functional integration .The research establish the first research frame, go deep into the product that interview new product expert's scholar to develop, correct the first
research frame and questionnaire, then carry on the questionnaire. One Thousand questionnaires were released by Mail. , And the retrieved valid questionnaires are calculated up to 167 copies. Empirical results indicate that there is a positive relationship among new product performance with R&D-marketing integration and team reflexivity.
2009 INFORMS International Conference on Service Science，起迄日：2009/8/6~2009/8/8，地點：香港