The Relationships of New product Performance with the Interaction of Cross-Functional Integration

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標題:	The Relationships of New product Performance with the Interaction of Cross-Functional Integration
作者:	Lun-Chung Tzeng
貢獻者:	休閒與空間資訊研究所
日期:	2009-08-06
上傳時間:	2011-10-28 11:22:28 (UTC+8)
摘要:	There were many researches about new product performance in the past, but some researches results are not same and some researches variables have never been researched. This research tries to measure the new product performance from the interaction of cross-functional integration .The research establish the first research frame, go deep into the product that interview new product expert's scholar to develop, correct the first research frame and questionnaire, then carry on the questionnaire. One Thousand questionnaires were released by Mail. , And the retrieved valid questionnaires are calculated up to 167 copies. Empirical results indicate that there is a positive relationship among new product performance with R&D-marketing integration and team reflexivity.
關聯:	2009 INFORMS International Conference on Service Science，起迄日：2009/8/6~2009/8/8，地點：香港
显示于类别:	[休閒保健管理系(所)] 會議論文

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