近年台灣溫泉產業蓬勃發展，再加上溫泉法規的施行，使得各溫泉區
之業者都朝向合法化的目標前進，但是即使有了法規的制定，還是沒有辦
法讓溫泉區整體的服務品質大步向前，每個溫泉區的同質性太高，無法產
生區隔，也沒辦法將自我本身的特色彰顯出來。溫泉相關法規也並未將文
化觀光議題納入其中，因此，本研究針對溫泉產業文化觀光相關議題深入
探討，彌補法規層面之不足。
關子嶺昔日曾為台灣的四大溫泉之一，早在日治初期就開始發展，時
至今日，發展卻出現瓶頸，遊客逐年減少；本研究認為關子嶺溫泉在文化
觀光面向具有文化深度，在社會環境近年逐漸重視文化觀光議題的氛圍
下，關子嶺溫泉未來再發展深具發展潛力。
有鑑於此，本研究企圖以文化觀光為主軸，選定關子嶺溫泉區，以史
料考證為基礎，發掘在地的文化特質，重新加以詮釋包裝；運用文化觀光
的概念，探討關子嶺溫泉區文化觀光產業之未來發展，結合一些當地民眾、
溫泉業者及專家學者的集思廣益，提出具體的發展策略；期盼再造傳統溫
泉鄉的歷史文化氣息，吸引國內外的觀光客，重新建立台灣溫泉王國的名
號。 Abstract
Taiwan’s hot springs tourism sector has grown rapidly in recent years. With
the enactment of the Hot Spring Act, more hot springs providers are encouraged
to comply with laws and regulations. However, a significant enhancement of the
quality of service has yet been achieved despite the strict restrictions.
Meanwhile, the industry has not created a differentiated market due to the
homogeneity among hot springs resorts. Related laws and regulations fail to
address cultural tourism issues. The study aims to explore cultural tourism issues
in depth, in order to supplement and complement national rules.
This study examines the case of Guanziling hot-spring village, which
developed during the early Japanese occupation in Taiwan but has seen a decline
in tourism over the years. This study argues that the village possesses a rich
culture and thus with the current trend toward cultural tourism development, it
has a high potential to recapture its early success.
The present study focuses on cultural tourism and is supported by the case
study of Guanziling hot-spring village, as well as local historical evidence,
seeking to identify the village’s cultural features and reinterpret and reimage it.
Its future development will also be discussed from the perspective of cultural
tourism, combined with insights from experts and local communities. The
purpose of the study is to define a development strategy to promote cultural
atmosphere, attract tourists from home and abroad, and re-establish Taiwan’s
reputation as a hot spring heaven.
