關子嶺溫泉區文化觀光資源建構之研究

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Title:	關子嶺溫泉區文化觀光資源建構之研究 A Study on the Development of Cultural Tourism Resources of Guanziling Hot-spring Village
Authors:	張見齊
Contributors:	嘉南藥理科技大學：溫泉產業研究所陳信安
Keywords:	溫泉文化觀光體驗行銷 hotspring cultural tourism Experiential Market
Date:	2011
Issue Date:	2011-10-24 16:39:38 (UTC+8)
Abstract:	近年台灣溫泉產業蓬勃發展，再加上溫泉法規的施行，使得各溫泉區之業者都朝向合法化的目標前進，但是即使有了法規的制定，還是沒有辦法讓溫泉區整體的服務品質大步向前，每個溫泉區的同質性太高，無法產生區隔，也沒辦法將自我本身的特色彰顯出來。溫泉相關法規也並未將文化觀光議題納入其中，因此，本研究針對溫泉產業文化觀光相關議題深入探討，彌補法規層面之不足。關子嶺昔日曾為台灣的四大溫泉之一，早在日治初期就開始發展，時至今日，發展卻出現瓶頸，遊客逐年減少；本研究認為關子嶺溫泉在文化觀光面向具有文化深度，在社會環境近年逐漸重視文化觀光議題的氛圍下，關子嶺溫泉未來再發展深具發展潛力。有鑑於此，本研究企圖以文化觀光為主軸，選定關子嶺溫泉區，以史料考證為基礎，發掘在地的文化特質，重新加以詮釋包裝；運用文化觀光的概念，探討關子嶺溫泉區文化觀光產業之未來發展，結合一些當地民眾、溫泉業者及專家學者的集思廣益，提出具體的發展策略；期盼再造傳統溫泉鄉的歷史文化氣息，吸引國內外的觀光客，重新建立台灣溫泉王國的名號。 Abstract Taiwan’s hot springs tourism sector has grown rapidly in recent years. With the enactment of the Hot Spring Act, more hot springs providers are encouraged to comply with laws and regulations. However, a significant enhancement of the quality of service has yet been achieved despite the strict restrictions. Meanwhile, the industry has not created a differentiated market due to the homogeneity among hot springs resorts. Related laws and regulations fail to address cultural tourism issues. The study aims to explore cultural tourism issues in depth, in order to supplement and complement national rules. This study examines the case of Guanziling hot-spring village, which developed during the early Japanese occupation in Taiwan but has seen a decline in tourism over the years. This study argues that the village possesses a rich culture and thus with the current trend toward cultural tourism development, it has a high potential to recapture its early success. The present study focuses on cultural tourism and is supported by the case study of Guanziling hot-spring village, as well as local historical evidence, seeking to identify the village’s cultural features and reinterpret and reimage it. Its future development will also be discussed from the perspective of cultural tourism, combined with insights from experts and local communities. The purpose of the study is to define a development strategy to promote cultural atmosphere, attract tourists from home and abroad, and re-establish Taiwan’s reputation as a hot spring heaven.
Relation:	校內校外均不公開，學年度：99，105頁
Appears in Collections:	[Dept. of Tourism Management] Dissertations and Theses

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