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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/21661


    標題: Identifying the customer profiles for 3C product retailers: A data mining approach
    作者: Pei Chao
    Hsin-Pin Fu
    Hung-Hsuan Lee
    Ya-Cheng Chang
    李虹萱
    貢獻者: 餐旅管理系
    關鍵字: Hierarchical Bayesian Model
    Genetic Algorithm
    Brand Choice
    Markov Chain Monte Carlo
    日期: 2008-12
    上傳時間: 2009-10-02 11:41:08 (UTC+8)
    關聯: International Journal of Electronic Business Management 6(4):p.195-202
    Appears in Collections:[餐旅管理系] 期刊論文

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