Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/21661
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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/21661


    Title: Identifying the customer profiles for 3C product retailers: A data mining approach
    Authors: Pei Chao
    Hsin-Pin Fu
    Hung-Hsuan Lee
    Ya-Cheng Chang
    李虹萱
    Contributors: 餐旅管理系
    Keywords: Hierarchical Bayesian Model
    Genetic Algorithm
    Brand Choice
    Markov Chain Monte Carlo
    Date: 2008-12
    Issue Date: 2009-10-02 11:41:08 (UTC+8)
    Relation: International Journal of Electronic Business Management 6(4):p.195-202
    Appears in Collections:[Dept. of Hotel and Restaurant Management] Periodical Articles

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