Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process

Chia Nan University of Pharmacy & Science Institutional Repository > 智慧生活學院 > 餐旅管理系 > 期刊論文 > Item 310902800/21659

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/21659

標題:	Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process
作者:	Chin-Tsai Lin Cheng-Shiung Wu 吳正雄
貢獻者:	餐旅管理系
關鍵字:	resource-based view (RBV) marketing strategy private hotel analytic hierarchy process (AHP)
日期:	2008-10
上傳時間:	2009-10-02 11:41:06 (UTC+8)
關聯:	The Service Industries Journal 28(8)：p.1077 - 1091
Appears in Collections:	[餐旅管理系] 期刊論文

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