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    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/21659

    標題: Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process
    作者: Chin-Tsai Lin
    Cheng-Shiung Wu
    貢獻者: 餐旅管理系
    關鍵字: resource-based view (RBV)
    marketing strategy
    private hotel
    analytic hierarchy process (AHP)
    日期: 2008-10
    上傳時間: 2009-10-02 11:41:06 (UTC+8)
    關聯: The Service Industries Journal 28(8):p.1077 - 1091
    Appears in Collections:[餐旅管理系] 期刊論文

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