Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/21659
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://ir.cnu.edu.tw/handle/310902800/21659


    题名: Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process
    作者: Chin-Tsai Lin
    Cheng-Shiung Wu
    吳正雄
    贡献者: 餐旅管理系
    关键词: resource-based view (RBV)
    marketing strategy
    private hotel
    analytic hierarchy process (AHP)
    日期: 2008-10
    上传时间: 2009-10-02 11:41:06 (UTC+8)
    關聯: The Service Industries Journal 28(8)：p.1077 - 1091
    显示于类别:[Dept. of Hotel and Restaurant Management] Periodical Articles

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