Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process

CNU IR > College of Smart Living > Dept. of Hotel and Restaurant Management > Periodical Articles > Item 310902800/21659

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/21659

Title:	Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process
Authors:	Chin-Tsai Lin Cheng-Shiung Wu 吳正雄
貢獻者:	餐旅管理系
關鍵詞:	resource-based view (RBV) marketing strategy private hotel analytic hierarchy process (AHP)
日期:	2008-10
上傳時間:	2009-10-02 11:41:06 (UTC+8)
關聯:	The Service Industries Journal 28(8)：p.1077 - 1091
顯示於類別:	[Dept. of Hotel and Restaurant Management] Periodical Articles

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