Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/31051
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    Title: Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour: The Role of Customer Commitment
    Authors: Cheng, Jui-Chang
    Wu, Cheng-Shiung
    Yen, Chang-Hua
    Chen, Chien-Yu
    Contributors: Natl Taichung Univ Sci & Technol, Dept Leisure & Recreat Management
    Chia Nan Univ Pharm & Sci, Dept Hotel & Restaurant Management
    Chihlee Inst Technol, Dept Mkt & Logist Management
    Keywords: tour leader
    citizenship behavior
    package tour
    Date: 2016-06
    Issue Date: 2018-01-18 11:40:38 (UTC+8)
    Publisher: Routledge Journals, Taylor & Francis Ltd
    Abstract: The tour leader plays a critical role in travel decisions. Recently, the attachment theory has been extended into the domain of travel behavior. However, little academic attention has been paid to the attachment of tour leader. The purpose of this study was to examine the effect of tour leader attachment on customer citizenship behaviors (CCBs). Furthermore, the study investigated the extent to which customer commitment mediates the relationship between tour leader attachment and CCBs. Online survey data from 459 tourists indicate that tour leader attachment is positively related to CCBs. Furthermore, customer commitment mediates the relationship between tour leader attachment and CCBs. Implications of these findings as well as future research are subsequently discussed.
    Relation: Asia Pacific Journal of Tourism Research, v.21 n.6, pp.642-657
    Appears in Collections:[Dept. of Hotel and Restaurant Management] Periodical Articles

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