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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/26947


    標題: Investigating the Influence of the Landscape Preference of Blogs, User Satisfactory and Behavioral Intention
    作者: Liao, Yi-Wen
    Wang, Yi-Shun
    Tang, Tzung-I
    Tian, Yi-Wen
    貢獻者: 資訊管理系
    關鍵字: landscape preference
    blog
    satisfaction
    continued intention
    complaint
    日期: 2011-04
    上傳時間: 2013-09-28 16:25:19 (UTC+8)
    出版者: IEEE-Xplore
    摘要: Blogs are a new type of media that have recently become popular users on the World Wide Web and have influence throughout society. Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. As an exploratory effort, we adopted and extended Kaplan’s landscape preference
    model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on behavioral intention, including word-of-mouth, continued intention, and complaint. A field survey with 280 online customers of websites was conducted to validate the research model. Our findings demonstrated that the proposed model explained a large amount of the variance of behavioral intention. Key implications for theory and practice are discussed. This study contributes to a theoretical understanding of the factors as landscape preference that affect the usage intention of blogs. Practically this study results provide blog service providers useful strategic insights and service guideline to enhance user's intention of blogs.
    Appears in Collections:[資訊管理系] 期刊論文

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