Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/23242
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18034/20233 (89%)
Visitors : 23367668      Online Users : 516
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/23242


    Title: Optimizing A Marketing Expert Decision Process for the Private Hotel
    Authors: Chin-Tsai Lin
    Chuan Lee
    Cheng-Shiung Wu
    Contributors: 餐旅管理系
    Keywords: Marketing expert decision process
    Fuzzy analytic network process (fuzzy ANP)
    Multiple criteria decision-making (MCDM)
    Private hotel
    Date: 2009-04
    Issue Date: 2010-11-17 17:07:05 (UTC+8)
    Abstract: The study builds on the marketing strategy decision process for marketing experts. Marketing strategy decision-making is necessary for marketing experts to determine a more efficient appropriate marketing strategy. Selecting the best marketing strategy is a multiple criteria decision-making (MCDM) problem, due to the complexity and difficulty of allocated specific resources and capabilities. This study provides a five-step decision-making process to enable careful marketing strategy assessment, and contributes to practical implementation for fuzzy analytic network process (fuzzy ANP) utilization by marketing experts in a real industry. The results also provide marketing strategy guidance to practitioners for capturing competitive advantage in elaborating specific and limited marketing resources. The proposed process is easily understood and followed by marketing experts to determine appropriate marketing strategy.
    Relation: Expert Systems with Applications 36(3) pt.1:p.5613-5619
    Appears in Collections:[Dept. of Hotel and Restaurant Management] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2173View/Open


    All items in CNU IR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback