Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/1308
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    Title: 長期照護病患服務員供需問題之實證研究
    Authors: 楊美雪
    陳惠芳
    林秀碧
    Contributors: 醫務管理系
    Keywords: 市場定位
    技職體系
    醫務管理
    target market
    healthcare administration
    Date: 2002
    Issue Date: 2008-07-01 15:52:36 (UTC+8)
    Publisher: 台南縣:嘉南藥理科技大學醫務管理系
    Abstract: 「醫務管理」是一門結合管理學與醫
    學的整合性知識領域,在當前經營環境之
    下,它正扮演著協助醫院降低成本、提升
    品質、增加機構競爭力的重要角色,醫務
    管理人才是執行經營策略的重要關鍵,所
    以醫管人員的培育與訓練顯得格外重要,
    因此想對技職體系中設有醫管系科的學校
    進行市場定位調查研究。
    在研究中發現許多學校的系主任將醫
    管畢業生的市場定位在中階層主管,而目
    前台灣的教育方向也逐漸朝向高學歷發
    展,或許這也是現今技職體系所設立目標
    在於中階管理階層的原因。研究中也顯示
    大多數的系主任認為學生必須要加強的課
    程是醫療資訊,此外也要加強邏輯思考、
    職業道德和人際關係的能力才能提昇以後
    在職場上的競爭力。
    In general, most of the department of
    healthcare administration in the technical and
    vocational education system are developing
    market offers and marketing mixes tailored
    to meet the needs of middle manager target
    market.
    Most of the chief of the department of
    healthcare administration emphasized that
    the students major in healthcare
    administration should improve the ability of
    the healthcare information and enhance the
    logistics, professional moral, human relations
    to increase the competence in the future.
    Relation: 計畫編號:CNHA9102
    Appears in Collections:[Dept. of Hospital and Health (including master's program)] Chna Project

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