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Items for Author "Cheng-Shiung Wu"
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Showing 5 items.
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[餐旅管理系] 期刊論文
2010-11
Competitive Marketing Strategies Decision-Making Based on Marketing Resources and Capabilities: Evidence from the Hospitality Industry in Taiwan
Cheng-Shiung Wu
;
Chin-Tsai Lin
;
Chuan Lee
[餐旅管理系] 期刊論文
2010-09
Optimal marketing strategy- A decision-making with ANP and TOPSIS
Cheng-Shiung Wu
;
Chin-Tsai Lin
;
Chuan Lee
[餐旅管理系] 期刊論文
2010-04
Fuzzy Group Decision Making in pursuit of A Competitive Marketing Strategy
Chin-Tsai Lin
;
Chuan Lee
;
Cheng-Shiung Wu
[餐旅管理系] 期刊論文
2009-04
Optimizing A Marketing Expert Decision Process for the Private Hotel
Chin-Tsai Lin
;
Chuan Lee
;
Cheng-Shiung Wu
[餐旅管理系] 期刊論文
2008-10
Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process
Chin-Tsai Lin
;
Cheng-Shiung Wu
;
吳正雄
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