Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/34746
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    Title: 民眾使用虛擬健康保險卡背後的決策心理:從雙因子和自我決定之觀點
    The Decision Psychology behind Citizens’ Use of Virtual Nhi Cards: from the Perspective of Dual-Factor and Self-Determination
    Authors: 謝碧容
    Contributors: 學醫務管理系(含碩士班)
    Keywords: 虛擬健保卡
    消費價值
    現況偏差
    創新抗拒
    主觀幸福感
    忠誠度
    Virtual NHI card
    Consumption values
    Status quo bias
    Innovation resistance
    Subjective well-being
    Loyalty
    Date: 2022
    Issue Date: 2024-05-11 11:36:19 (UTC+8)
    Abstract: 1.社會面:本計畫成果可供政府單位從消費價值及抗拒觀點來消弭民眾的抗拒心理,以鼓勵使用虛擬健保卡;並從動機理論觀點檢視使用者需求,以提高使用動機及建立忠誠度,有助於推動二代健保卡之智慧化醫療與促進全民健康福祉。
    2.經濟面:可供健保署擬定虛擬健保卡推廣策略,刺激民眾採用及持續使用虛擬健保卡來提高醫療照護品質,並推廣智慧化醫療來降低醫療費用的支出及提供零接觸醫療照護。
    3. 學術發展面:在前採用階段,以雙因子理論觀點探討虛擬健保卡的促進及抑制因素對行為意圖之影響;在後採用階段,以忠誠度為價值指標並探究其前因之影響,可供後續研究針對不同智慧科技導入做更深入的探究。
    Relation: 計畫編號:MOST111-2410-H041-001
    計畫年度:111
    計畫起訖:2022-08~2023-07
    Appears in Collections:[Dept. of Hospital and Health (including master's program)] MOST Project

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