直銷模式導入企業內部創業之可行性分析

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Title:	直銷模式導入企業內部創業之可行性分析 The Feasibility Analysis of Introducing Direct Selling into Internal Entrepreneurship 所謂「企業內部創業」乃泛指在風險及不確定情況下，內部創業家透過組合各類生產要素所進行之創新與創造利潤行為。本研究即以小型企業採用直銷模式導入企業內部創業為主題，進行質性研究，蒐集包含企業主共5位內部創業者，透過內部創業者的深度訪談，依續探討創業者的創業動機、員工對內部創業的看法、直銷模式導入企業內部創業的幫助及成功的因素，從訪談蒐集的逐字稿中進行歸納、分析與詮釋，進而知曉內部創業者的創業和經營之心路歷程。主要研究結果有以下三項：一、企業主之內部創業動機是影響創業行為之重要因素。本研究歸納出兩個主要動機加強與合作廠商之羈絆、提昇員工之收入。二、內部創業成功的因素包括：時機的把握、正確的商品、員工的投入、自我理想的實現。三、選擇合作廠商的要因：符合公司理念及符合公司財務條件。 The internal entrepreneurship enterprise refers to that under risks and uncertainty, an internal entrepreneur carries out the innovation and profit-making behaviors, via combining various elements. The theme of this study uses the pyramid scheme model to the internal pioneer of an enterprise. The researcher interviewed 5 internal entrepreneurs, focusing on three aspects.There are the entrepreneurial motivations of the entrepreneurs, the internal views toward entrepreneur’s internal entrepreneurship, and the help and success factors that use the pyramid scheme model to the internal entrepreneurship. The researcher summarized, analyzed and interpreted 5 internal entrepreneurs’ interviews, knowing the entrepreneurial spirits and the procedures of carrying on the entrepreneur’s internal pioneer.The main results of this research:First, the internal entrepreneurial motivation of business owners is an important factor influencing the entrepreneurial behaviors. This study induced two main motivations: to strengthen the fetters of cooperative manufacturers and enhance the income of employees.Secondly, the factors of internal entrepreneurial success include: the grasp of timing, the correct commodities, the contribution of employees, the realization of self-ideals.Third, the choice of cooperative manufacturers: accord with the company's philosophy and meet the company's financial conditions.
Authors:	薛嘉琪
Contributors:	休閒保健管理系張曜麟
Keywords:	內部創業深度訪談直銷模式 Internal entrepreneurship In-Depth Interview Direct Selling
Date:	2020
Issue Date:	2022-10-21 10:32:32 (UTC+8)
Relation:	學年度：108， 53頁
Appears in Collections:	[Dept. of Recreation and Health-Care Management] Dissertations and Theses

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