葡萄籽抗氧化食品對藥局之銷售調查研究

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標題:	葡萄籽抗氧化食品對藥局之銷售調查研究 Investigation on the Sales Status of Grape Seed Antioxidants in Drugstore 抗氧化的概念逐漸被消費者接受，口服的抗氧化食品銷量也逐漸上升，在市面上葡萄籽產品選擇眾多的情況下，往往消費者不知道該如何去做選擇，各大藥廠和生技廠陸續推出新的葡萄籽產品，但是市場主力產品的分布、產品的地域分布、藥局藥師上架選擇趨勢、回購情形、消費年齡層、性別、產品CP值等相關研究付之闕如，因此本研究調查葡萄籽萃取物產品的市售劑型、價位分布、市場占有狀態、回購率及CP值計算等資訊，讓消費者選買、藥師上架產品選擇及廠商進行修正產品研發時均可從本研究得到有效的參考數據。經問卷調查目前市占率較高的綠芙特級、澳佳寶、永信HAC及普大等四家公司產品，經統計後得到以下結果：1.店面販售占有率：綠芙特級>澳佳寶>普大>永信HAC。2.售價由高至低：普大>綠芙特級>澳佳寶>永信HAC。3.膠囊產品比較受到消費者接受。4. 產品內含葡萄籽萃取物劑量普大>綠芙特級>澳佳寶>永信HAC。5. 產品回購率：綠芙特級>澳佳寶>永信HAC=普大。6.永信HAC的單位劑量低且每次要服用的數量多達3顆，CP值經計算後也不盡理想，所以會有上架率低及銷售量低的結果並不意外。7.葡萄籽萃取物產品應調整包裝到售價600-1000元，較受到消費者或社區藥局藥師喜愛。8.中高齡者及男性對抗氧化產品仍接受度低，需要大力宣導開發。9.抗氧化劑葡萄籽萃取物的CP值計算對產品銷售及上架有影響，廠商未來應該將開發方向朝向每顆100毫克葡萄籽萃取物的膠囊產品，並將價位調整到600-1000元之間包裝，較受消費者喜愛。 The concept of anti-oxidation has gradually been accepted by consumers, and the sales of oral anti-oxidant foods have also gradually increased. A lot of new grape seed products developed by biotechnological plants or Pharmaceutical factory but the consumer ’s evaluation after use is not known. Therefore, this study investigated information such as the marketed dosage form, price distribution, market share status, and repurchase rate of grape seed extract products. So that the consumer can understand the comparison of 4 different brand of grape seed product in this research, as a guide when buying, and also as a reference when the operator develops new products. According to the questionnaire survey, the products with the highest market share are SpringLeaf, BLACKMORES, YUNGSHIN HAC and PUDA. The following results are obtained after statistics: 1. Store sales share: SpringLeaf > BLACKMORES> PUDA > YUNGSHIN HAC. 2. Selling price from high to low: PUDA > SpringLeaf > BLACKMORES> YUNGSHIN HAC. 3. Capsule products are more accepted by consumers. 4. The dosage of grape seed extract in the product is PUDA > SpringLeaf > BLACKMORES > YUNGSHIN HAC. 5. Product repurchase rate: SpringLeaf > BLACKMORES > YUNGSHIN HAC = PUDA. 6. The unit dose of Y.S.P. HAC is low and the number of each medicine is as many as 3, the CP value is not ideal after calculation, so it is not surprising that there will be a low shelf rate and low sales. 7. Grape seed extract products should be packaged to a price of 600-1000 N.T. dollars, which canbe accepted by consumers or community pharmacies. 8. Middle-aged and men's anti-oxidant products are still low in acceptance and need to be vigorously promoted and developed. 9. The calculation of the CP value of antioxidant grape seed extract has an impact on product sales and shelves. In the future, manufacturers should focus on the development of capsule products with 100 mg grape seed extract per capsule and adjust the price to between 600-1000 N.T. dollars packaging is more popular with consumers.
作者:	馬碩壯
貢獻者:	藥學系湯惠平
關鍵字:	葡萄籽產品抗氧化劑葡萄籽萃取物葡萄籽抗氧化食品 anti-oxidant foods grape seeds products antioxidants grape seed extracts grape seed
日期:	2020
上傳時間:	2022-10-21 10:30:06 (UTC+8)
關聯:	電子全文公開日期：2025-07-26 學年度：108， 36頁
顯示於類別:	[藥學系(所)] 博碩士論文

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