城市品牌化-以臺南老城為例

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Title:	城市品牌化-以臺南老城為例 City Branding: An Example of the old Town of Tainan
Authors:	黃金鳳
Contributors:	觀光事業管理系張麗蓉
Keywords:	城市品牌化旅人疑視
Date:	2019
Issue Date:	2020-12-09 14:44:24 (UTC+8)
Abstract:	本研究藉由旅人凝視駐足點的建構，引發旅客有層次的體驗構面如知覺、情緒、思考等，並形成深刻印象，而能成為城市品牌化的操作指標。台灣典章制度完備於臺南，而臺南人對比的驕傲反映對老派生活的堅持。本研究凸顯這些巷弄裡的特色，住民們的日常，回鄉遊子的信念。深入的研究和分析，如何再加入這些巷弄的駐足點，讓遊客夠能更感受臺南在地人對文化傳承、對於信念的心意。深度訪談品蓬咖啡、旭峯號和老古石渡民宿-雲澗茶坊 ,了解老屋的淵源和愛護老屋的初衷，探訪老巷弄昔日與今日的演變。他們希望利用老屋的原貌，讓老屋駐入新生命的立足在巷弄間，根深蒂固喜愛著臺南這座老城的信念，想保留老屋原貌的心思，藉由這些古思新意的結合，深深的吸引著觀光客的凝視和駐留。本研究並強調旅人在目的地的視覺接觸與引發各種感受之連接，凝視除了視覺亦包含其它感官知覺。觀光旅遊，除了是一種建基於身體位移的活動，也啟動其他的感官知覺。其中，視覺凝視是引發旅遊感觸的最主要成分。旅人觀光需要適當的聽覺和嗅覺，凝視包括看、觸摸、走、移動、思考等。 This study is to explore the tourist’s gazing points that can be city branding operators. We had three major in-depth interviews with the senior Tainan citizens and owners of the dated houses. We conclude the three selected points: Pin-pong Caffee , Duei-yue Men , and She-Feng Fruit might be developed as the branding operators with their historical facts and stories. A city can be a brand as long as the tourists can experience the profound image of the city.
Relation:	電子全文公開日期：2019-07-10 學年度：107，159頁
Appears in Collections:	[Dept. of Tourism Management] Dissertations and Theses

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