背包客遊程實踐後反思分析之研究

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Title:	背包客遊程實踐後反思分析之研究 Study on Reflection Analysis after Backpacker Tour
Authors:	陳柏彰
Contributors:	觀光事業管理系陳忠偉
Keywords:	背包客自助旅行遊程設計旅遊規劃 Backpacker individual travel tour design travel itinerary
Date:	2019
Issue Date:	2020-12-09 14:44:07 (UTC+8)
Abstract:	根據聯合國世界觀光組織(World Tourism Organization, UNWTO)指出，旅遊業經歷了多次的變化及蛻變，現已成為一種經濟及社會現象，直至今日，旅遊業的業務量已等於或甚至已超越石油出口業、食品業或汽車產業，成為國際商業的要角，同時也是許多發展中國家收入的主要來源之一。本研究是以「背包客」自助旅行為研究主體，依此架構製作問卷，以網路問卷為研究工具，並分別以「受訪者基本資料」、「旅遊規劃」、「旅伴條件」及「目的地狀況」等四部分提出問題，藉以印證背包客遊程設計之喜好，探討背包客遊程之設計與實踐，以結構式問卷蒐集相關資料，填寫對象設定為曾於國外自助旅行或背包客經驗者，回收問卷516份，扣除無效問卷16份後，有效問卷達500份，使用敍述性統計及圖形呈現來分析問卷統計成果。綜觀而言，對於500位受訪者，最有可能影響渠等遊程設計的關鍵因素便是「治安狀況」，高達356人(71.2%)認為旅遊地點的安全性，甚於旅行時間的長短及目的地交通便利性，更遑論旅伴的喜好或語言能力，最應該在旅程設計前納入考量與評估。 According to World Tourism Organization, tourism has experienced continued growth and deepening ‎diversification to become one of the fastest growing economic sectors in the world. Today, the business volume of tourism equals or even surpasses that of oil exports, ‎food products or automobiles. Tourism has become one of the major players in ‎international commerce, and represents at the same time one of the main income ‎sources for many developing countries. ‎ This study is based on the "Backpacker" as a research subject and use internet questionnaire. There are four parts in the questionnaire, such as "Respondent Information", "Tourism Design", “Companion Conditions" and "Destination". Questions are made to prove the preferences of the backpacker’s design tour, explore the design and execution of the backpacker's tour. The questionnaire is subject to those who had an individual travel experience or backpacker experience abroad. 516 questionnaires were collected, and 500 valid questionnaires were used after deducting 16 invalid questionnaires. Analyze the statistical results of the questionnaires using narrative statistics and graphical presentation. In summary, for the 500 respondents, the key factor that most likely affects the design of the tour is the “security situation”. Up to 356 respondents (71.2%) believe that the safety of the tourist spot is more important than the length of the travel time, the convenience of transportation and the preferences or language skills of travel companions. The security situation should be considered and evaluated before the design of the tour.
Relation:	電子全文公開日期：2019-07-20 學年度：107，101頁
Appears in Collections:	[Dept. of Tourism Management] Dissertations and Theses

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