文創商品數位加值行銷平台開發

CNU IR > College of Smart Living > Dept. of Information Management > MOST Project > Item 310902800/32746

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/32746

Title:	文創商品數位加值行銷平台開發 Development of Digital Value-Added Marketing Platform for Cultural and Creative Product
Authors:	蘇致遠劉川綱
Contributors:	嘉南藥理大學資訊管理系
Keywords:	文創商品數位加值行銷使用行為分析 cultural and creative Product digital value-added marketing use behavior analysis
Date:	2017
Issue Date:	2020-11-16 15:05:49 (UTC+8)
Abstract:	本計畫開發文創商品數位加值行銷平台，是提供文創業者資料上架管理與導購的整合促銷平台。此平台每一個帳號代表一家文創業者，登入平台後版面將提供最多個多媒體數位內容串接，依文創業者所提供的數位內容來放置，例如：店家 DM 數位化資訊內容等內容連結功能等。平台還提供廣告內容播放服務，由平台管理者進行廣告內容投放與管理，利用文創雲端市集App 就可以用手機瀏覽所有文創業者的介紹，並可看到相關的促銷、活動資訊。透過社群力量，讓更多人去分享。並透過社群黏著力，將文創產品搭配雲端平台，打造虛實整合通路。 In this project, we developed a value-added digital marketing platform for cultural and creative products, which is an integrated promotion platform for shopping guidance and information launching management by professionals in the cultural and creative industry. Each account on this platform represents a professional in this industry. After logging into the platform, the screen provides links to a large volume of digital multimedia content, which are placed according to the type of content provided by the professionals, such as storage of DM digital information contents and other content linkage functions. The platform also provides an advertisement content playback service, through which the platform administrator performs advertisement content delivery and management. With the cultural and creative industry cloud market app, you can use your mobile phone to browse the introductions of the professionals in this industry and see relevant promotions and event information. Users can share their feelings with a number of people through the power of the community and collocate cultural and creative products with the cloud platform to create a real-time virtual integration approach through the community’s adhesion.
Relation:	計畫編號：MOST106-2622-H041-001-CC3 計畫年度：106 執行起迄：2017-11~2018-10
Appears in Collections:	[Dept. of Information Management] MOST Project

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