This study analyzed citizens' willingness to use the Environmental Info Push app to participate in air quality control and air pollution prevention. The participants used the app for two weeks and then we investigated the users' opinions about factors relevant to the app, air pollution control, and prevention. Answer sheets to questionnaires were received from 347 participants. All of them were valid and the study conducted research simulation and statistical analysis with SPSS 19 Statistics software and SmartPLS 2.0. The results showed that an individual's willingness to control and prevent air pollution is most influenced by other people. The second most influential factor is the degree of severity of climate change that an individual has recognized. Other influential factors and the order of their effect included: outcome expectation, third; self-efficacy, fourth; self-image, fifth: self-preference, sixth; and self-monitoring, seventh.
