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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/31982

    標題: 長期照顧關鍵字與醫學中心曝光度之研究
    A study on the visibility on Taiwan medical centers of the long-term care keywords
    作者: 苑證恩
    貢獻者: 醫務管理系
    關鍵字: 醫學中心
    Medical center
    long-term care
    search engine
    Rasch analysis
    日期: 2018
    上傳時間: 2019-02-27 16:50:51 (UTC+8)
    摘要: 隨著老年人口的快速成長及對長期照顧(簡稱長照)的需求增加,醫學中心於長照2.0的服務體系下,提供長照的責任與角色亦且加重。網路上提供長照的服務內容與介紹,遂成為一項值得比較與分析的主題。
    With the rapid growth of the elder population and the increasing demand on long-term care in Taiwan, medical centers were participated in the long-term care plan 2.0(LTC 2.0),the role and responsibilities of the medical center in providing long-term care services under the LTC 2.0 plan are increasing. Thus, there is a need to study the visibility on Taiwan medical centers website of the long-term care keywords.
    Nineteen medical center websites were compared. Seventy-five keywords (as items) and 19 medical centers (as examinees) were fitted to the Rasch model (1960) after a serial Rasch analysis was performed. The extremely worldwide popular search engine, Google, incorporated with a computer program to facilitate searching efficiency was used in the present study. After>16,425 web page searches, a Likert-type 0-9 score was analyzed to estimate the visibility of each medical center website.
    There were 75 items and 19 medical centers that fit to the Rasch model expectation. The easiest items to search on hospital websites were ”dementia”, “pain” and “fall”. The most difficult items to search on medical center websites were “long-term care institutions”, “health care” and “main caregivers”.
    The representatives of clusters classified by SNA were Chi Mei Medical Center, Cathay General Hospital, Taipei Municipal Wanfang Hospital, and Linkou Chang Gung Memorial Hospital, respectively.
    We suggest that medical center managers focus not only on website content, but on information architecture and meta-data to increase the visibility of the medical center website.
    關聯: 電子全文公開日期:2020-07-30,學年度:106, 88頁
    Appears in Collections:[醫務管理系(所)] 博碩士論文

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