下巴陵溫泉結合相鄰景點遊程規劃之研究

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標題:	下巴陵溫泉結合相鄰景點遊程規劃之研究 Study on the Tour Planning of Shabaling Hot Spring Combined with Adjacent Attractions
作者:	陳柏凱
貢獻者:	觀光事業管理系陳忠偉
關鍵字:	下巴陵溫泉旅遊規劃溫泉旅遊 Shabaling Hot Spring travel itinerary hot spring travel
日期:	2018
上傳時間:	2019-02-27 16:47:39 (UTC+8)
摘要:	近年來國人旅遊風氣大為提升，且也開始重視溫泉產業發展，泡溫泉是一種結合休閒與養生的旅遊活動。但旅程的喜好因人而不同，但其重點及市場需求是不變的法則，所以結合溫泉旅遊的規劃行程因具有休閒養生與文化等體驗，才是旅遊行程的主要重點。近年來開始為滿足不同旅客的需求，因此沒有事先完善的安排，常常會因誤會而造成旅遊糾紛，或時間沒有安排適當，而造成景點參觀的時間太過匆促，因而延誤旅客用餐的時間，又或者因到某景點才發現旅客過多擁擠而無法參觀，而嚴重影響遊客旅遊的心情，甚至對旅遊業著品牌及口碑造成嚴重的傷害。本研究的目的針對下巴陵溫泉周遭景點做遊程規劃，以下巴陵溫泉為食宿中心位置，設計出因不同族群、不同季節、不同水果產季的旅遊路線，可使各個旅遊路線能發揮出最佳的效益。台灣擁有豐富的溫泉資源，相對的也幫溫泉業者帶來了許多商機，在強調低碳、慢活、環境保護的現代，每個台灣溫泉區域人今都透過遊客中心有導覽資訊。遊客取得相關資料，都可自行活動，但可能交通路程及時間花費的掌控，盡無法達到最佳的遊程效果，若能結合對當地交通氣候地形的熟悉，規劃適合不同年齡層的旅遊行程，相信一定可以使不同遊客在最短時間、最佳季節，玩出更有效率及滿意的行程，因此本研究規劃出3個不同季節、兩種不同族群及3種不同天數合計18種不同旅遊行程。 There’s greater amount of local tourist increased in recent years and importance the development of the hot spring industry. Hot spring is a combination activities of leisure and health. The preferences of the journey vary from person to person, but market demand is always the main factor for tour industry. Therefore the travel itinerary of hot spring tour is the key and it must include not only the enjoyment of leisure and healthy but also the local culture experience.Tourism tries to meet all the different requirements from tourists but lack of good prior arrangement and plan for the tour. Which frequently results complains and arguments caused by misunderstandings or improper time arrangement. For instance, rush to the tourist attractions, delay dining time. The tourists weren’t able to enter or enjoy the attractions’ places because of too many people and too crowed. Above cases seriously affect the mood of tourists, and also damages the reputation of tourism brand.The purpose of this study is to make a tour plan for the surrounding scenic spots of the Shabaling Hot Spring. In order to get the best benefit of all, Planning Shabaling Hot Spring as the location of the accommodation center and design different itinerary according to the ethnic groups, seasons and season fruits.Taiwan has a wealth of hot spring resources which helps bring a lot of business opportunities. In the modernization of low-carbon, slow living and environmental protection, every hot spring area has guidance information through the visitor center. Visitors can make travel plans after obtaining relevant information, but maybe cannot achieve the best travel results because lack of the traffic route and stay time. If combine the familiarity with the local traffic, climate and terrain then plan the travel itinerary for different age groups, it surely would help different tourists to be more efficient and get satisfactory trips in the shortest time and in the best season. Therefore, this study plans hot spring travel to combine 18 different travel itineraries in 3 different seasons, 2 different ethnic groups and 3 different tour days.
關聯:	電子全文公開日期：2018-07-27，學年度：106， 77頁
顯示於類別:	[觀光事業管理系(含溫泉所)] 博碩士論文

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