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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/31893

    標題: 學生使用一卡通進行休閒消費行為影響因素之分析 ─以臺南市某國民中學為例
    An Analysis of Factors Affecting Students' Leisure Consumption Behavior Using iPASS─Taking a Junior High School in Tainan as an Example
    作者: 林怡君
    貢獻者: 休閒保健管理系
    關鍵字: 一卡通
    Electronic ticket
    Leisure behavior
    Ordered Logit Model
    日期: 2018
    上傳時間: 2019-02-27 16:47:34 (UTC+8)
    摘要: 本研究以臺南市政府發行的數位學生證,探討國中學生使用一卡通進行休閒消費行為影響因素之分析,以結構性問卷設計編製,採分層抽樣發放給某國民中學的一、二、三年級學生,有效收回308份的調查問卷。
    This study uses digital student ID issued by Tainan Municipal Government to explore the analysis of the affecting factors from usage of iPASS for leisure consuming behavior among junior high school students. The survey is designed as a structured questionnaire and stratified sampled to the first, second and third grade students of one junior high school. 308 valid questionnaires were obtained.
    There are five major aspects of the questionnaire, "personal conditions" and "family background" are demographic variables, "card holders’ leisure consuming habits" are consuming behavior variables, "product characteristics" and " usage intension " are scale variable variates. In the student's " usage intension " project, three facets are planned on the basis of Theory of Planed Behavior, which are the "attitude", "self-value" and "perceived risk" of card users, as the result of variable analysis. The statistical method uses descriptive statistics to analyze the basic data, and the average analysis of the Likert evaluation scale table. The cross-analysis is used to understand the difference between the variables and the frequency of usage of the card. Finally, the empirical results are analyzed by the sequence of ordered logit model to explore the correlation and significance of each variable and the frequency of usage of the card.
    According to the results of the facet analysis of this study, the study of the subjects in the attitude and the usage of cards are significant, and they have a positive relationship, indicating that they have high willingness and frequency of card usage; the frequencies of self-values and card usage are highly significant, and it has the positive relationship. That means that the higher the self-value, the higher the frequency of card usage; the perceived risk and the frequency of card usage are highly significant, and the coefficient value is negative, indicating that the lower the awareness of risk of perception is, the higher the frequency of card usage will be.
    關聯: 電子全文公開日期:2023-07-25,學年度:106, 98頁
    Appears in Collections:[休閒保健管理系(所)] 博碩士論文

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