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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/31861

    標題: 遊客對溫泉環境服務品質與解說滿意度之研究 —以屏東縣四重溪溫泉區為例
    The Study of the Relationship among Service Quality, Visitors Interpretation Satisfaction for Hot Spring- A Case Study of Si Chong River Hot Spring Area in Pingtung
    作者: 李冠廷
    貢獻者: 觀光事業管理系
    關鍵字: 服務品質
    service quality
    Hot Spring
    customer satisfaction
    日期: 2018
    上傳時間: 2019-02-27 16:46:27 (UTC+8)
    摘要: 健康意識的提升,民眾利用週末假期從事休閒旅遊體驗明顯增加。四重溪溫泉擁有特殊地理環境與天然資源,溫泉業者若能結合當地天然資源結合農產品特色建立吸引遊客之特殊風格,或結合時下正流行之運動觀光產業推廣行銷,以提高服務品質及增加吸引遊客消費欲望及滿意度,即建立了溫泉的品牌,相信可以提高遊客的忠誠度與再遊之意願。
    Sichong River Hot Spring Area is located in the south of Taiwan, and it has excellent natural resources as well as special environment. If the providers can make good use of the local resources to create distinguishing feature or establish their styles, to raise the service quality, to reinforce the visitors’ satisfaction, to establish customers’ loyalty, the providers will raise the visitors’ will for the revisiting.
    The pourses of resarch are to understand the situations of the service quality, the customers’ satisfaction and the customers’ loyalty in Sichong River Hot Spring Area, to examine the differences among service quality and the visitors’ satisfaction, to examine the relationships among service quality, the visitors’ satisfaction, and the customers’ loyalty for visitors, and to offer governmental departments and providers some aspects of improvements and reference material.
    The objects of the study are the tourists who have stayed at the hot spring.By using questionnaire survey. Researchers sent out 470 questionnaires and retrieve 420 effective questionnaires. The overall response rate is 89%.
    Through statistical analysis the conclusions that were gained are the service quality; the customers’ satisfaction and loyalty all belong to the “satisfied” degree. There are significant differences in service quality and the customers’ satisfaction among visitors with differences on occupation, educational level, and income. There are significant correlation among service quality, customers’ satisfaction, and the customers’ loyalty.
    關聯: 電子全文公開日期:2017-06-28,學年度:106, 120頁
    Appears in Collections:[觀光事業管理系(含溫泉所)] 博碩士論文

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