日本旅遊自由行的旅遊動機、阻礙與體驗價值之研究 －以親子旅遊為例

CNU IR > College of Sustainable Environment and Recreation > Dept. of Tourism Management > Dissertations and Theses > Item 310902800/31852

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/31852

Title:	日本旅遊自由行的旅遊動機、阻礙與體驗價值之研究－以親子旅遊為例 A Study of Relationships among Travel Motivation, Constraints and Experiential Value on Japan Independent Travel: A Case of Taiwanese Parent-Child Traveling
Authors:	余崇銘
Contributors:	觀光事業管理系歐陽宇
Keywords:	親子旅遊自助旅行旅遊動機旅遊阻礙體驗價值 Family Travel Free Independent Travelers Travel Motivation Travel Constraints Experience Value
Date:	2018
Issue Date:	2019-02-27 16:46:09 (UTC+8)
Abstract:	為瞭解國人參與日本自由行親子旅遊的旅遊動機、旅遊阻礙與旅遊體驗價值在不同個人背景變項之差異情形，以及了解旅遊動機、阻礙與體驗價值之間是否存在顯著的影響關係。本研究透過具備日本自由行親子旅遊背景經驗者，利用網路問卷填答資料，以描述性統計分析、信度分析、單因子變異數分析、相關分析與迴歸分析等方法來分析樣本資料。結果發現，日本自由行親子旅遊次數對旅遊動機、阻礙與體驗價值最具顯著性差異；而日本自由行親子旅遊者旅遊動機、旅遊阻礙與旅遊體驗價值之間有顯著性的影響。本研究提供從事日本親子自助旅行者相關規劃資訊，拓展旅遊業者對於親子出國旅遊市場，開發更多的服務。 The purpose of this study is to explore the reflection of individual background variations on travel motivation, constraints and experiential value.This study also aims to understand the correlation between travel motivation, constraints and experiential value. A total of 462 usable questionnaires were collected from Taiwanese family’s Free Independent Travelers (FITs). The conclusions included that the cumulative number of traveling times is the most significant individual background variations on travel motivation, constraints and experiential value. Both travel motivation and constraints have influences on experiential value.The results contribute practical information not only to family’s FITs but also to the travel agencies business.
Relation:	電子全文公開日期：2021-06-23，學年度：106， 116頁
Appears in Collections:	[Dept. of Tourism Management] Dissertations and Theses

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	1309	View/Open

Loading...