Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/31831
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 17756/20057 (89%)
造访人次 : 7927317      在线人数 : 564
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    標題: 國外自由行旅客來台旅遊滿意度影響因素之分析
    A Study to Explore the Individual-visitor Tourists’ Satisfaction from Worldwide to Taiwan.
    作者: 曾靜茹
    貢獻者: 休閒保健管理系
    關鍵字: 來台旅遊
    Trip to Taiwan
    Independent travelling
    Satisfaction of travelling
    Ordered Logistic Model
    日期: 2018
    上傳時間: 2019-02-27 16:45:25 (UTC+8)
    摘要: 觀光產業是近幾年政府一直積極發展的產業之一,這幾年來台的旅客人數有上升趨勢,更在2012年更創下了731萬來台的高人次;在旅遊人數增加的同時,旅客在台旅遊期間是否能夠玩得盡興又便利,觀光旅遊機制對旅客所提供的服務是否滿意也日漸重要。 本研究以交通部觀光局「2015年來台旅客消費及動向調查問卷」實證資料,以國外自由行旅客為研究對象,主要探討國外自由行旅客,對於台灣所提供之旅遊滿意程度;本研究包括觀光便利性、觀光環境國際化、環境安全性以及整體滿意度等項目。利用SPSS統計軟體進行分析,以次序羅吉特模型進行旅遊滿意度與來台相關性之實證分析。結果顯示,自由行旅客在不同性別、年齡層、年收入、最高學歷及國籍上,對於整體旅遊滿意度感受上具有顯著差異,證明了台灣在觀光旅遊業上所做的努力是有目共睹,最後依據本研究結果,提出作為觀光行銷策略改進及提昇觀光服務品質之參考建議。
    In recent years, our government has been proactive in the tourism, leading to the increasing number of foreign passengers to Taiwan. This was further warranted by the record-high number of overseas passengers (i.e. 7,310,000) to Taiwan in the year of 2012. With the rising number of overseas passengers to our homeland, the following two factors were also of paramount importance in building up the thriving tourism: (1) the cost-effective traveling itinerary, and (2) the efficient service by related travelling agencies. The empirical data in this study was mainly referred to the questionnaire regarding the propensity to consume by overseas passengers to Taiwan in 2015, which was officially designed by Tourism Bureau, Ministry of Transportation and communications, Republic of China. Particularly, this study zoomed in onto the independent travelers to Taiwan to capture their written responses to the following three major issues: the degree of convenience in travelling, the internationalization of sightseeing spots, and the extent of satisfaction with the environmental safety. The numerical evidence was further verified by Ordered Logistic Model to reach the conclusions and make related suggestions. The research findings revealed that the satisfaction of travelling indeed had strong bearings on the following variables via the statistical computation: gender differences, different disparity age,annual incomes, academic degrees, and nationalities. In short, the development of tourism in Taiwan was well-recognized by our invited research participants (i.e. the sampled overseas passengers) . These research findings shed lights on the in-depth study concerning the marketing strategies of tourism as well as the quality of service in the tourism.
    關聯: 電子全文公開日期:2023-12-31,學年度:106, 62頁
    显示于类别:[休閒保健管理系(所)] 博碩士論文


    档案 描述 大小格式浏览次数

    在CNU IR中所有的数据项都受到原著作权保护.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈