Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour: The Role of Customer Commitment

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標題:	Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour: The Role of Customer Commitment
作者:	Cheng, Jui-Chang Wu, Cheng-Shiung Yen, Chang-Hua Chen, Chien-Yu
貢獻者:	Natl Taichung Univ Sci & Technol, Dept Leisure & Recreat Management Chia Nan Univ Pharm & Sci, Dept Hotel & Restaurant Management Chihlee Inst Technol, Dept Mkt & Logist Management
關鍵字:	tour leader commitment citizenship behavior package tour attachment management
日期:	2016-06
上傳時間:	2018-01-18 11:40:38 (UTC+8)
出版者:	Routledge Journals, Taylor & Francis Ltd
摘要:	The tour leader plays a critical role in travel decisions. Recently, the attachment theory has been extended into the domain of travel behavior. However, little academic attention has been paid to the attachment of tour leader. The purpose of this study was to examine the effect of tour leader attachment on customer citizenship behaviors (CCBs). Furthermore, the study investigated the extent to which customer commitment mediates the relationship between tour leader attachment and CCBs. Online survey data from 459 tourists indicate that tour leader attachment is positively related to CCBs. Furthermore, customer commitment mediates the relationship between tour leader attachment and CCBs. Implications of these findings as well as future research are subsequently discussed.
關聯:	Asia Pacific Journal of Tourism Research, v.21 n.6, pp.642-657
顯示於類別:	[餐旅管理系] 期刊論文

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