Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour: The Role of Customer Commitment

doi:10.1080/10941665.2015.1068192

CNU IR > College of Smart Living > Dept. of Hotel and Restaurant Management > Periodical Articles > Item 310902800/31051

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/31051

Title:	Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour: The Role of Customer Commitment
Authors:	Cheng, Jui-Chang Wu, Cheng-Shiung Yen, Chang-Hua Chen, Chien-Yu
Contributors:	Natl Taichung Univ Sci & Technol, Dept Leisure & Recreat Management Chia Nan Univ Pharm & Sci, Dept Hotel & Restaurant Management Chihlee Inst Technol, Dept Mkt & Logist Management
Keywords:	tour leader commitment citizenship behavior package tour attachment management
Date:	2016-06
Issue Date:	2018-01-18 11:40:38 (UTC+8)
Publisher:	Routledge Journals, Taylor & Francis Ltd
Abstract:	The tour leader plays a critical role in travel decisions. Recently, the attachment theory has been extended into the domain of travel behavior. However, little academic attention has been paid to the attachment of tour leader. The purpose of this study was to examine the effect of tour leader attachment on customer citizenship behaviors (CCBs). Furthermore, the study investigated the extent to which customer commitment mediates the relationship between tour leader attachment and CCBs. Online survey data from 459 tourists indicate that tour leader attachment is positively related to CCBs. Furthermore, customer commitment mediates the relationship between tour leader attachment and CCBs. Implications of these findings as well as future research are subsequently discussed.
Relation:	Asia Pacific Journal of Tourism Research, v.21 n.6, pp.642-657
Appears in Collections:	[Dept. of Hotel and Restaurant Management] Periodical Articles

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