主場經營重要程度最高是球團宣傳，所以建議球團多注重宣傳；球隊認同在球迷上經營很用心，所以建議球隊在球迷的經營上要更用心；本研究建議球團主場經營多了解球迷喜好，爭取球迷對球隊認同，以增加球迷進場看球意願。 The purpose of this study is to explore the relationship between home business, team identity and willingness to buy. The study visited the location of the Kaohsiung Clarion Lake Baseball Stadium,dated from 2016 to April. 320 copies of the questionnaire were issued, 20 invalid questionnaires were deleted, 300 valid questionnaires were retrieved and the recovery rate was 93.75%. The results are as follows- According to the analysis results showed: H1 part of the professional baseball team home business model will affect the fans of the team's degree of recognition related to the assumption are partially established. H2 part of the professional baseball team home business model will affect the fans of the team's intention to re-purchase the relevant assumptions,are partially established. H3 part of the fans on the team's degree of recognition will affect the fans approach to watch the re-purchase intention related to the assumption are partially established. H4 part of the different demographic variables on the fans into the watch there are significant differences related to the assumption are partially established.
The most important degree of home business is the pellet propaganda, which is recommended and more focus on publicity; team identity in the fans should be operated more carefully,It is recommended that the team in the operation of the fans to should be pay more attention; this study suggested that the pellets home business should understanding Fans like, for fans to identify the team to increase the fans willingness to approach.